Strategic Insights for Instant Messaging Platforms: Research Case Study

Infographic visualization of key research findings (by Ainsley Carter)


Product Category

Questions to Answer or Address


What do people want experientially from the category that they are already getting?

What else do they want from the category that they’re not getting?

New positioning statement based on findings

Current State:

Opportunity (based on interviews with people based in the USA):




UX Design | UX Research | IXD @ CCA

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Building an integrated design team at Onfido

The Past Cannot Be Changed, the Future is in Your Power

B2C Web Design — What Mistakes Should You Avoid

How to work with a freelance motion designer

Designing People Operations — an introduction.

A Beginner’s Guide to All Things Design — UI, UX, CX & SD (2022)

Handz Design

An example of using Handz on presentations

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ainsley Carter

Ainsley Carter

UX Design | UX Research | IXD @ CCA

More from Medium

Usability Testing Report E-learning Platform for Company service Expansion — UIX Project

Case study: Improving user experience in awareness raising on the care of urban environments

Panoramic view of Madrid’s cityscape, taken from above building’s level. One of the city’s main avenues, flanked by trees, splits the city in half, leaving blocks of buildings from different neighborhoods on each side of the photo. High buildings of the financial district appear in the back. A landscape of mountains can be seen in the background, behind the city.

And so it begins…My first challenge at Ironhack

Aphex Field and our MVP-first approach to product and feature releases