Strategic Insights for Instant Messaging Platforms: Research Case Study

Infographic visualization of key research findings (by Ainsley Carter)

Objective

Product Category

Questions to Answer or Address

Methods

What do people want experientially from the category that they are already getting?

What else do they want from the category that they’re not getting?

New positioning statement based on findings

Current State:

Opportunity (based on interviews with people based in the USA):

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store